18th November, 2023 | 1HR 26MINS

What Is Sonic Branding With The Voice Of Dubai | Ahmad Haffar

In this episode of In the ARENA, I am joined by Ahmad Haffar, The Voice of Dubai.

Kicked out of school at the age of 15, Ahmad knew his future was filled with success and used his love of music to create a reputation as one of the most talented sonic branding artists in the UAE.

Podcast Topics:
The importance of self-confidence
How to be successful in sonic branding
Talent is cultivated through pain

Ahmad’s biography:
Ahmad was born and raised in Lebanon, with a love for music from a young age. Kicked out of music school at the age of 13 and then again at 15, Ahmad knew that he was destined to succeed in the music industry. Known as the Voice of Dubai and the voice behind many brands, Ahmad has built a reputation as bringing unique, creative ideas to help others grow their businesses.

Podcast highlights:

  • 00:00
    • Introduction
  • 02:57
    • Why Ahmad was kicked out of school
  • 06:10
    • The importance of self-confidence
  • 14:59
    • Ahmad’s entrepreneurial journey
  • 19:44
    • The love of Ferrari
  • 23:40
    • Sonic Branding
  • 26:00
    • How Ahmad built his business
  • 32:10
    • “I took a hunting rifle to a client meeting”
  • 36:13
    • Ahmad’s production house
  • 42:44
    • Ahmad’s music school
  • 47:00
    • The Voice of Dubai
  • 51:48
    • The secret to sonic branding
  • 56:26
    • Relationships
  • 58:52
    • The accident that put Ahmad in a coma
  • 1:06:30
    • How Ahmad discovers talent
  • 1:14:26
    • The importance of value
  • 1:18:40
    • “You can’t stop a genius”
  • 1: 22:47
    • Why respect is important to Ahmad
  • 1:30:55
    • Heartbreak and music
  • 1:42:33
    • “It’s all about love”
  • 1:48:00
    • Make money through doing what you love
  • 1:53:20
    • The key takeaway from Ahmad

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