Ahmad Haffar: The Voice of Dubai on Sonic Branding, Self-Confidence & Success | In The ARENA

In this episode of In The ARENA, I sit down with Ahmad Haffar, widely known as The Voice of Dubai. Kicked out of school at 15, Ahmad never doubted his potential. Fueled by a deep passion for music, he transformed obstacles into opportunities and became one of the UAE’s most sought-after sonic branding artists.

With his unique voice and creative approach, Ahmad has shaped the sound identity of major brands. In this conversation, we explore his remarkable journey, the power of self-confidence, and how success is often born from pain.

Key Podcast Topics:

• The Importance of Self-Confidence

• How to Be Successful in Sonic Branding

• Talent Is Cultivated Through Pain

Ahmad’s Biography:

Born and raised in Lebanon, Ahmad developed a love for music from an early age. Despite being kicked out of music school at 13 and then again at 15, he refused to let setbacks define him. Determined to make a name for himself, he pursued his passion relentlessly.

Today, Ahmad is recognized as The Voice of Dubai and the sound behind many iconic brands. His work in sonic branding has revolutionized how businesses create emotional connections through sound, making him a pioneer in his field.

Podcast Highlights:

00:00 - Introduction
02:57 - Why Ahmad Was Kicked Out of School
06:10 - The Importance of Self-Confidence
14:59 - Ahmad’s Entrepreneurial Journey
19:44 - The Love of Ferrari
23:40 - Sonic Branding
26:00 - How Ahmad Built His Business
32:10 - “I Took a Hunting Rifle to a Client Meeting”
36:13 - Ahmad’s Production House
42:44 - Ahmad’s Music School
47:00 - The Voice of Dubai
51:48 - The Secret to Sonic Branding
56:26 - Relationships
58:52 - The Accident That Put Ahmad in a Coma
1:06:30 - How Ahmad Discovers Talent
1:14:26 - The Importance of Value
1:18:40 - “You Can’t Stop a Genius”
1:22:47 - Why Respect Is Important to Ahmad
1:30:55 - Heartbreak and Music
1:42:33 - “It’s All About Love”
1:48:00 - Make Money Through Doing What You Love
1:53:20 - The Key Takeaway from Ahmad

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