Building a Business in Dubai with Lorenzo Jooris

In this episode of In The ARENA, I’m joined by Lorenzo Jooris, the CEO of Creative Zone.

Lorenzo shares his expertise in helping startups grow and flourish in Dubai, making this episode essential for anyone looking to start or expand their business.

Key Podcast Topics:

• How to enter international markets

• 3 essentials for startups

• How to set up a company in Dubai

Lorenzo Jooris’ Biography:

Lorenzo Jooris has been a global nomad from an early age. Born and raised in Argentina to Belgian/German parents, he quickly sought new business and professional horizons. With over 20 years of experience in sales, management, business consultancy, and corporate leadership, he has worked across the Middle East, Africa, Asia, and Latin America.

At 25, Lorenzo moved to the UK to start his career in country branding campaigns and national advertising projects. In 2005, he established One World Communications, a multimedia powerhouse advising governments on branding and communication strategies.

Later, he founded LEADERS Middle East magazine, Envision Films, and Eventus, organizing prestigious events like the Young Global Leader Summit and the Power Women of Arabia Debate. In 2018, he joined Arton Capital as Vice President of Global Growth and Strategy, overseeing international expansion, sales, marketing, and events.

Since January 2020, Lorenzo has been the CEO of Creative Zone in Dubai, helping entrepreneurs set up and grow their businesses.

Podcast Highlights:

00:00 - Introduction
00:58 - Lorenzo’s background
05:27 - How to enter international markets
07:15 - “I had complete burnout”
09:39 - Becoming the CEO of Creative Zone
15:25 - The future of Saudi Arabia
23:21 - The growth of business in Dubai
26:35 - The high standards and leadership in Dubai
28:47 - How Creative Zone helps startups
32:39 - Sales funnels and creating community
35:40 - The startup circle
38:24 - How easy is it to start a company in Saudi?
42:00 - How to set up a company in Dubai
44:27 - The Golden Visa
51:40 - The top 3 benefits of living in Dubai
54:10 - Debunking: It’s expensive to live in Dubai
56:00 - The safety in Dubai
58:08 - Future plans for Lorenzo and Creative Zone
1:01:06 - 3 essentials for startups
1:06:36 - Investing in startups

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