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Joe Foster: Co-founder of Reebok - From Small Shoe Company to Global Brand | In The ARENA
Welcome to In the ARENA, where I'm joined by a true legend in the world of sports and business, Joe Foster, the co-founder of Reebok. In this episode, Joe takes us on a journey through the evolution of a small shoe company in Bolton to the globally recognized brand we know today.
Key Podcast Topics Include:
Building an International Brand
Navigating Family Dynamics in Business
The Decision to Sell Reebok
The Power of Staying Positive
Joe Foster's Inspiring Journey:
Joe Foster was born into the J.W Foster & Sons family business, founded by his grandfather. In 1958, Joe and his older brother Jeff founded "Mercury Sports Footwear," which later became Reebok. Joe played a pivotal role in sales, marketing, design, and expanding Reebok's presence. His meeting with American businessman Paul Fireman in 1979 led to the licensing and distribution of Reebok in the United States, transforming the company into a leading athletic apparel brand.
Podcast Highlights:
00:00 - Introduction
01:15 - Dariush's Story Behind Gladiator Mastery
07:44 - Joe's Grandfather's Shoe Company
18:57 - Joe's Childhood During World War 2
20:46 - The Founding of Joe and Jeff's Company
28:03 - Reflecting on Regrets
32:39 - Reebok's Expansion in the Athletic Industry
48:59 - Insights into Personal Life and Relationships
51:09 - The Creation of a 5-Star Shoe
1:13:14 - Conquering the U.S. Market
1:20:26 - The Decision to Sell Reebok
1:31:38 - A Glimpse into Joe's Retirement
1:36:44 - The Reebok Stadium and Sport Direct
1:41:44 - Strategies for Staying Positive
Join me for this inspiring conversation with Joe Foster as we explore the incredible journey of Reebok and glean valuable life and business lessons along the way.
Stay Connected:
To stay updated with more awe-inspiring interviews featuring Gladiators and titans of industry, don't forget to subscribe to my YouTube Channel and connect with me on the social platforms listed below.
Joe Foster: Co-founder of Reebok - From Small Shoe Company to Global Brand | In The ARENA
Welcome to In the ARENA, where I'm joined by a true legend in the world of sports and business, Joe Foster, the co-founder of Reebok. In this episode, Joe takes us on a journey through the evolution of a small shoe company in Bolton to the globally recognized brand we know today.
Key Podcast Topics Include:
Building an International Brand
Navigating Family Dynamics in Business
The Decision to Sell Reebok
The Power of Staying Positive
Joe Foster's Inspiring Journey:
Joe Foster was born into the J.W Foster & Sons family business, founded by his grandfather. In 1958, Joe and his older brother Jeff founded "Mercury Sports Footwear," which later became Reebok. Joe played a pivotal role in sales, marketing, design, and expanding Reebok's presence. His meeting with American businessman Paul Fireman in 1979 led to the licensing and distribution of Reebok in the United States, transforming the company into a leading athletic apparel brand.
Podcast Highlights:
00:00 - Introduction
01:15 - Dariush's Story Behind Gladiator Mastery
07:44 - Joe's Grandfather's Shoe Company
18:57 - Joe's Childhood During World War 2
20:46 - The Founding of Joe and Jeff's Company
28:03 - Reflecting on Regrets
32:39 - Reebok's Expansion in the Athletic Industry
48:59 - Insights into Personal Life and Relationships
51:09 - The Creation of a 5-Star Shoe
1:13:14 - Conquering the U.S. Market
1:20:26 - The Decision to Sell Reebok
1:31:38 - A Glimpse into Joe's Retirement
1:36:44 - The Reebok Stadium and Sport Direct
1:41:44 - Strategies for Staying Positive
Join me for this inspiring conversation with Joe Foster as we explore the incredible journey of Reebok and glean valuable life and business lessons along the way.
Stay Connected:
To stay updated with more awe-inspiring interviews featuring Gladiators and titans of industry, don't forget to subscribe to my YouTube Channel and connect with me on the social platforms listed below.
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Get my personal insights—real-world lessons on business, mindset, and success delivered straight to your inbox. No fluff, no gimmicks—just honest, actionable strategies to help you level up.
Ready to Think Like a Gladitor?
Get my personal insights—real-world lessons on business, mindset, and success delivered straight to your inbox. No fluff, no gimmicks—just honest, actionable strategies to help you level up.