Welcome to another episode of In The ARENA with Dariush Soudi, where I'm joined by Anna and Vlad.Understanding that people have different reasons for becoming entrepreneurs, some of which are not sustainable, they decided they wanted to help and make a difference.

In this podcast we dive into the following topics:

3 reasons most entrepreneurs fail

The importance of prioritizing process

Lessons for young entrepreneurs and start ups

Anna and Vlads biography:

Anna and Vlad are Ukrainians who aim to help educate young entrepreneurs, not just in business, but on the fundamentals that are required to succeed. Both young entrepreneurs themselves, Anna and Vlad have built and established successful businesses. Meeting at a networking event, and sharing the same work ethic, they decided to join forces and go into business together.

Highlights from the podcast:

0:00: Introduction

2:41: Ukraine and Russia

4:23: Why Vlad decided not to join the family business

7:32: Vlad's father

10:06: Personal relationships and expectations

11:30: How Anna and Vlad met

15:14: Gender roles in business

18:27: 3 reasons most entrepreneurs fail

25:26: 3 lessons for teach young entreprenuers

28:23: Vlad's journey with his father

31:23 - Why many salons go out of business.

42:30 - The importance of people over process

46:31 - Challenges and tough decisions in business

55:05 - How to succeed as a young entrepreneur

59:03 - The FNB Industry

1:00:57 The work ethic of the younger generations

1:04:55 The future of Vlad and Anna

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