Jeff Smith – The 11 Steps to Success & the Power of KPIs

This week’s episode features a powerful fireside chat with Jeff Smith — world record holder for the best-selling KPI book in history. From humble beginnings in Birmingham to interviewing 325 millionaires and uncovering the secrets of success, Jeff shares his incredible journey and life-changing insights.

In this episode, we dive into:

• The 11 steps to becoming truly successful

• Why money reveals a person’s true personality

• The importance of KPIs for life and business

Jeff’s Biography

Jeff began his career as a mechanical and electrical engineer, earning just £7.91 a week. A surprise opportunity to play keyboard at his parents' anniversary opened new doors — and led him to a £120-per-week gig that sparked his transformation.

Curious about the secrets of the wealthy, Jeff interviewed 325 millionaires over 15 years, uncovering a common thread — 11 principles all successful people share. His mission expanded beyond wealth: he began asking, “What makes someone truly successful in life?” The answers led him to become one of the most sought-after speakers, coaches, and authors in the world of performance and success metrics.

Podcast Highlights

• 00:00 – Introduction

• 01:08 – Jeff's background

• 05:31 – How Jeff was discovered as a musician

• 08:01 – Transitioning to full-time music

• 09:50 – A life-changing encounter

• 14:25 – Interviewing 325 millionaires

• 21:02 – The real principles of success

• 23:02 – Family life and values

• 25:23 – Jeff's 11 Steps to Success

• 28:12 – Insights from the automotive industry

• 31:05 – Jeff’s record-breaking books

• 37:00 – How money reveals character

• 41:06 – Missed scholarship and love for music

• 42:12 – The critical role of KPIs in life and business

• 46:04 – What to know before hiring a coach

• 48:06 – Jeff’s dream of flying

• 1:05:17 – Future plans and travel goals

• 1:08:19 – Life as a CEO

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