21st December, 2023 | 52MINS

Does Etiquette Matter? | Dina El Selmy

In this episode, I am joined by Dina El Selmy, Etiquette Expert in the Middle East.

After 15 years of working as a pharmacist, Dina discovered her passion for educating corporations and individuals on communication and business etiquette.

Key podcast topics:
How to hire the right people
Balancing female and males in the work environment
How to charge the right price
3 Pieces of advice for aspiring entrepreneurs

Dina’s biography:
Dina is an Etiquette and Protocol Consultant. She has successfully completed The Harvard Certificate of Innovation Implementation and The Harvard Certificate of Innovation and Creativity.

Dina has worked with international and fortune companies to educate their employees on a wide range of business etiquette subjects, including customer service, networking, business writing, retail sales training, client relations, on-boarding new employees, and effective communication. She is a keynote speaker and communication advisor for leaders of the world’s most successful brands, diplomats and celebrities.

Podcast highlights:

  • 00:00
    • Introduction
  • 01:05
    • Dina’s background
  • 03:45
    • What is etiquette?
  • 06:08
    • Dina’s love story and family
  • 11:33
    • The beginning of Dina’s business
  • 16:59
    • Charging clients
  • 19:40
    • How to hire the right people
  • 27:32
    • How Dina’s business works
  • 32:15
    • What is Dina’s driving force?
  • 35:10
    • Balancing male and females in the workforce
  • 40:40
    • Palestine
  • 48:35
    • The future of Dina
  • 49:55
    • 3 pieces of advice for aspiring entrepreneurs
  • 51:00
    • “I love money”

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