Dubai: Optimism blended with realistic expectations and caution have been the main takeaways from 2020 for UK expatriate of Iranian descent, Dariush Soudi, who set moved to Dubai in 2009 and was able to beat the recession then and has ever since been has been riding the crest of a success wave.
Soudi, 54, chairman of a group of companies called ‘Be Unique’ that offer sales and marketing solutions to corporates, is hopeful that we are not going to perish as a faceless race and soon enough, a medical breakthrough will help us vanquish this pandemic and get the smiles back on peoples' faces where everyone will be able to see it.
Soudi told Gulf News: “When I flew in from London in 2009, during the worst recession, I knew that when people have problems they are looking for solutions. When I was able to offer these solutions I prospered and I know post-COVID, 2021 will be a busy time for us. So we are into doubling our strength, recruiting and expanding as I know soon people will be looking for solutions and we will be there to provide it.”
But despite a strong undertone of enthusiasm and positivity, Soudi’s company did suffer initial setbacks as during lockdown the sales and marketing sector took a major hit. “One of our sectors dealing with hospitality that was bringing in revenues in millions, shrunk to literally zero revenue overnight as restaurants and hotels shut down.”
But having a diverse basket of investments helped. “Our digital and website business picked up and I was able to pay everyone on time and throughout the lockdown period. I felt my staff had been motivated and loyal to me had to be paid in full and on time. I owed it to them.”
Post COVID-19, Soudi thinks the entire business community has learnt a few important lessons and certain things which started as an exception would be the rule in the new normal. He has braced himself for the ‘new normal’ and he shares the new lessons that the pandemic has taught him.
1. Online Meetings Will Be The New Normal
“Earlier if a salesman thought of meeting a client on a video conferencing call, it was perceived as a sign of laziness. Today, as people have taken video meetings to a new level, we can see a strong online community where corporate traditions are being built and new rules or engagement forged. People, laugh, chat, get furious and are most productive and the online relationship is strong. Today most of our clients prefer video meetings and this is going to be the new normal for years to come.”2. An Increase In Productivity
COVID-19 taught me to see the benefit in diversity: As my salesmen were stranded with work at home, I realised the lockdown made us more productive. Now, instead of four meetings a day they are able to manage 6-8 meetings as they save the stress of commuting and I save the expenses on toll and fuel allowances. It’s win-win for everyone.3. The World Has Become One Family
COVID-19 issues transcend race, nationality and geographical barriers. Suddenly we are all dealing with the same issues — masks, social distancing, infections, sickness and the issue of someone in UK, Singapore or any other part of the world seems so real and relatable. Our world has shrunk and we have become a more empathetic and inclusive community,4. Business Will Always Need A Personal Touch
No matter what the new equations, I believe business is still done face to face. It is important to meet the person once after the deal is through to see if we can work together. Somehow one meeting in person can help build relationships in the long run. So I will continue to invite my client for an event, to meet the team and see the dynamism for himself as and when the market opens up. Some things have to be done the old-fashioned way.