Dubai: Optimism blended with realistic expectations and caution have been the main takeaways from 2020 for UK expatriate of Iranian descent, Dariush Soudi, who set moved to Dubai in 2009 and was able to beat the recession then and has ever since been has been riding the crest of a success wave.
Soudi, 54, chairman of a group of companies called ‘Be Unique’ that offer sales and marketing solutions to corporates, is hopeful that we are not going to perish as a faceless race and soon enough, a medical breakthrough will help us vanquish this pandemic and get the smiles back on peoples' faces where everyone will be able to see it.
Soudi told Gulf News: “When I flew in from London in 2009, during the worst recession, I knew that when people have problems they are looking for solutions. When I was able to offer these solutions I prospered and I know post-COVID, 2021 will be a busy time for us. So we are into doubling our strength, recruiting and expanding as I know soon people will be looking for solutions and we will be there to provide it.”
But despite a strong undertone of enthusiasm and positivity, Soudi’s company did suffer initial setbacks as during lockdown the sales and marketing sector took a major hit. “One of our sectors dealing with hospitality that was bringing in revenues in millions, shrunk to literally zero revenue overnight as restaurants and hotels shut down.”
But having a diverse basket of investments helped. “Our digital and website business picked up and I was able to pay everyone on time and throughout the lockdown period. I felt my staff had been motivated and loyal to me had to be paid in full and on time. I owed it to them.”
Post COVID-19, Soudi thinks the entire business community has learnt a few important lessons and certain things which started as an exception would be the rule in the new normal. He has braced himself for the ‘new normal’ and he shares the new lessons that the pandemic has taught him.