Oh creator of all things, help me. For this day I go out into the world naked and alone, and without your hand to guide me I will wonder far from the path which leads to success and happiness.

I ask not for gold or garments or even opportunities equal to my ability; instead, guide me so that I may acquire ability to my opportunities.

You have taught the lion and the eagle hot to hunt and prosper with teeth and claw. Teach me how to hunt with words and prosper with love so that I may be a lion among men and an eagle in the market place.

Help me to remain humble through obstacles and failures; yet hide not from min eyes the prize that will come with victory.

Assign me tasks to which others have failed; yet guide me to pluck the seeds of success from their failures. Comfort me with fears that will temper my spirit; yet endow me with courage to laugh at my misgivings.

Spare me sufficient days to reach my goals; yet help me to live this day as though t be my last.

Guide me in my words that they may bear fruit; yet silence me from gossip that none be maligned.

Discipline me in the habit of trying and trying again; yet show me the way to make use of the law of averages. Favour me with alertness to recognize opportunity; yet endow me with patience which will concentrate my strength.

Bathe me in good habits that the bad ones may drown; yet grant me compassion for weaknesses in others. Suffer me to know that all things shall pass; yet help me to count my blessings of today.

Expose me to hate so it not be a stranger; yet fill my cup with love to turn strangers into friends.

But all these things be only if thy will. I am a small and lonely grape clutching the vine yet thou hast made me different from all others. Verily, there must be a special place for me.

Guide me. Help me. Show me the way.

Let me become all you planned for me when my seed was planted and selected by you to sprout in the vineyard of the world.

Help this humble salesman.

Guide me, God.

The telephone call is either received by the company (often the receptionist) or an outbound sale call all is made to get and attract the prospect to your products and services.Dariush Soudi

On the outbound sales call, the idea is to get the prospect YES. Yes to meting with you, Yes to buying your goods or simply to negotiate an agreement.Dariush Soudi

A sale is made on every call. Either the sales person convinces the prospect why they should buy their products or the prospect sells them as to why they shouldn’t.Dariush Soudi

A sales call is about certainty and who ever is most certain wins!

Then there is the sales pitch, often companies write a sales pitch which they think is most suitable for their Tele sales staff and let them loose on the phones. In my world every sales call is an opportunity to win a new contract or a chance to increase your profitability. Often companies tell the new recruit to just make the call. I say DON’T.

My suggestion is to role play, role play, role play. Role play with your colleagues in the office, take time to practice until it is as close to perfect as possible. Remember that practice makes permanent.  If the pitch does not sound right to you, change it and keep changing it until it feels natural and smooth. If it feels natural to you then it will be to your prospects.

DO NOT allow your new recruits to practice with live prospects.Dariush Soudi

When it comes to writing your pitch: put your mind in the listeners mind, they are probably busy people, (if they are not, they may not be the prospects, which you are looking for!)

What is it that may interest them in your products or services? What do they fear most when they talk to a new supplier? What will entice them to speak with you, give you their time, then trust you enough to take things further.

In my experience prospects need to know that they can either make money or save money. They also don’t want to talk to some one who does not know their market or industry. They also don’t need any headaches because they still feel the pain of the last time something went wrong when they bought from the person who made them the last sales call.Dariush Soudi

SO … remember that…..people buy people First, In that case I suggest when the call is made you find out what the correct name of the person who makes decisions at the other end. Maybe the managing Director, The Head of purchasing, the owner or the general manager.

NEVER, NEVER, NEVER pitch the guy below that position as it is almost impossible to work your way up the ladder in an organisation. Always ask for the person at the top and the people below will always take your call once instructed by him.

Once you get hold of the person (Once you get passed the Gate keeper! Will come to that at a later time) The first thing you do is to introduce your self and tell him the reason for the call. These guys have had thousands of sales calls before and they recognise a sales call by the way the phone rings, so please do not patronise them by doing everything possible to disguise the reason you are making the call. Respect them by saying hi, tell them your name, ask them if they are the person in charge of the decision making process and then you say the words “the reason for the call is to introduce myself and my company to yours” that’s it.

Then he has the opportunity to either, offer you an objection and say not interested or give you some of their time and listen.

Either way you go in to your smooth well practiced pitch which may sound like this “ Mr Petrenov, from our experience in dealing with companies such as yours we have managed t increase their profitability by 15% whilst managing to maintain or often improve the level of service they are already receiving, would that be of interest to you?”

The above pitch pretty much covers all you have to say, its non detailed, its not too long, you are not promising anything and t gives the listener assurance that you have experience in dealing with companies such as his.

Second Rule NEVER, NEVER, NEVER  send him information by email or post.. sending information before meeting the person is just giving them a reason to reject you. So don’t do it. When they ask for information say “of course I have information to give you, its just that we need to meet so I can bring the relevant information for your specific requirements, so when is the best time for me to see you and find out exactly what you may need or be interested in”

Your sole intention should be to close or a face to face appointment. That is often the best way to form strong bonds with clients.

Now…. Prior to all this you will probably need to get past the professional trained, Dragon Gate keeper who disguises under the name of The receptionist or secretary. She is employed to reject sales calls and free her boss of such horrible nasty creature called sales people.  At the same time she could be married to the boss! So be nice you never know, be respectful cause if you are not she may not offer you a drink when you turn up at her office to se the boss.Dariush Soudi

Don’t lie to her either cause she is even more trained than her boss. A few tricks I use is to bring up the name of their competitors: the other day I called the football club Manchester United, when the secretary attempted to reject me, I told her that the call was regarding Liverpool Football Club and I could not tell her any more than that. She immediately put me though thinking it was some secret call regarding their biggest rivals. I got to speak to my man!!Dariush Soudi

Another trick is to go technical: so is she asks what the call is regarding you could say that it is in regards to the speed of integration, communication and interface between departments within their company and the outside world!! She will often be to be embarrassed to tell you she didn’t understand anything you said and will put you through.Dariush Soudi

Finally when she asks you to send some information over tell her NO. cause you cant unless you know what they want and that’s why you need to speak to her boss. Your time and company material are far too important and costly to simply end out to any old Dragon..

Be certain in yourself, be confident, picture the end result and make the call with the end result in mind. Remember to practice, practice and practice. Take action, sales is a numbers game, sharpen your tools and make sure through practice that you are far better than any of your competitors in all that you do.Dariush Soudi

BE OUTSTANDING

DariushDariush Soudi

Be.unique@hotmail.com

http://whoisdariussoudi.com/

life and business. Hope you find them informative and thought provoking.the other day my son Ali asked me what I wanted as a present and after a great deal of thought my answer was “A day book.” Here is the reason I gave him:

What ever we focus on tends to grow stronger.Dariush Soudi

A day book is a journal that is small enough to fit in your
purse,pocket or briefcase.Dariush Soudi

John F Kennedy carried one. He kept it with him to write down
thoughts, new ideas, quotations from his readings or travels and
anything that struck him as funny, interesting, meaningful or poignant
in some way.

Jotting down notes is a good, consistent way to keep your passion in
sight.

Studies also suggest that a pen in hand connects to the human heart
far better than a keyboard.

Remember, if you don’t have an eye for new passions you’ll only keep
repeating the old ones.Dariush Soudi

After his brother was assassinated, Robert Kennedy continued his
brother’s day book and expanded it; calling on its entries for many of
his speeches. Da Vinci used a day book to enter his sketches, ideas
and questions.

Einstein, Gandhi and Edison carried day books. Richard Branson, has
filled more than 100 hundred such books with his observations,
perspective and dreams.Dariush Soudi

Consider it a running record of your own impressions and exciting
ideas.

Feel inspired? Explore why. When did peoples eyes light up today? What
surprised you? What touched or moved you? Wouldn’t it be cool if….?
Feel, react, wonder.

Thats how to bring passion into sharper focus and to find new ways to
weave more of what you love into what you do.

Here are some thought provoking quotes:Dariush Soudi

“We are shaped and guided by what we love.” GOETHE.

“What comes from the heart goes to the heart”.

“Climb a different mountain….. your own.Dariush Soudi

We are half way through the year and the new year fast approaches and I choose to make positive changes now,
learning from my mistakes of the past and shaping things to come in
the future.

As the years go by, I find myself paying less and less attention to
what people say or think or wish.

Instead, I notice what they do, what I feel from them and what they
are working to become.

Aristotle said, “Time does not exist except for change.”

The origin of the word change is the Old English cambium, which means
‘to become’.

In other words, time does not exist except for becoming something new.

What exactly, are you choosing to become? Day after day, each of our
body’s trillions of cells, are measurable changed, influenced by your
choices or failure to choose or take action.

What’s your attitude to change?

Once attitude and actions are aligned you are open to development and
growth.

Namaste

Recently I read an article about the wealth of the planet and the huge
amounts of money flowing through the world, in the air and through our
fingers.Dariush Soudi

All we have to do is to be prepared for it, see it, feel it and simply
reach out and grab it.Dariush Soudi

‘The average income of an American family has been falling every year
since 2005 (adjusted for inflation). Meanwhile, incomes for the
richest are growing in the double digits.Dariush Soudi

Americas Richest 1 percent control more than 33 percent of the total
wealth, and their wealth is now greater than the bottom 90% of
Americans.Dariush Soudi

The rich get richer as their giant river of money flowed around the
world searching for good investments.Dariush Soudi

Their billions coursed into the stock market and other financial
markets and lifted the fortunes of Entrepreneurs, executives and
stockholders.

In the 1990s the river moved mainly to the USA, rapid growth,
technological innovation, giant stock market efficient financial
system relatively transparent business climate made it a logical place
for the Rich to pot their money.

Now the river is expanding and spilling into other countries where the
growth is stronger-mainly China, India and parts of Southeast
Asia,Eastern Europe and Latin America. As a result the Richest are
becoming more international.

The production of millionaires will drift away from the USA and the
West. The capital is also moving elsewhere, to Hong Kong, Singapore
and DUBAI.’

Namaste

Dariush Dariush Soudi

May the rest of 2010 be a prosperous year for you all and for your business, take
advantage of the flow of money around the world and into your bank
accounts.

Someday, the rich will see that their money is not a gift but a
responsibility.

Through philanthropy the Rich may eventually fulfill Carnegie’s
100-year-old dream “of a reconciliation between rich and poor, a reign
of harmony.

‘We shall have an ideal state” he said. “In which the surplus wealth
of the few can be made a much more potent force for the elevation of
our race.”

“We can only hope”.

Live your life to the full and as the great philosopher, Paris Hilton
once said:

‘You should live everyday like its your Birthday’

Namaste

Dariush

ps. Be unique, surprise people. ‘Victory is gained by surprise’ Sun
Tzu

Its been a busy start to the year for most of us, the new decade has brought fresh optimism.

2009 was a challenging year, also an incredible time for learning and appreciating the simple things in life. Its funny how easy it is to take things for granted or simply getting into habits which don’t serve us.

You see I made a definite decision to make things better. Better for my family, my friends and whom ever I crossed paths with, to take my time and care for them, to stop thinking about me and my needs and to try to enhance other’s lives.

Change was not easy, change is not easy, specially when it comes tomaking it permanent.

There is a huge difference between being content and to being exhilarated. Most of us want more in our lives, more laughter, more wealth, more passion, more time, more freedom but the pain of change stops us from taking action, the fear of failing or what others may think makes us procrastinate and time just passes by.

I used to label things and became the label. I used to call myself a perfectionist and not take action until everything was just perfect (guess what, it never was)! I blamed circumstances, situations, others for my lack of action, by blaming them I gave them power and became their victim, rather than the driving force of my life.

Until I saw this quote by a rather smart guy with the name of Albert

Einstein

‘The first signs of insanity are when one does the same things over and over again and expects different results’

I was officially insane!!! So change had to happen and it had to happen NOW.

Anthony Robbins says that to make change immediate and permanent one needs to associate great unimaginable pain to the current situation and great and enormous pleasure to the outcome, once change has taken place.

One has to make a Definite, calculated decision and follow it through by taking ACTION.

How many times I had written my goals down but never took action? It was so easy to sit in my comfort zone and be satisfied, to be content.

My old patterns were holding me back, I had to learn to let go of anger and resentment.

I read that one had to forgive and let go, move on. I learnt, I had the ability to choose how to respond when my survival instincts (anger) were activated. I could not change what had already happened in my life. The past was just that – the past. Its actions were done, its people were gone, its events were over.

I knew all this but still, it was hard to let go. But I could not move on, until I did.

The last thing I wanted to do was to cut them some slack, if he had done me wrong (for real or in my perception). Why should I have let him off the hook, after he had hurt me?

Then I read ‘Because keeping him on the hook hurts me more’

To forgive did not mean to forget. It only meant, I released the person and the event.

I realised that ‘My life is ahead of me, not behind me’

I found the desire for change, attaching pain to the current situation and immense pleasure to the new change.

Change is inevitable, embrace it, accept it, welcome it and Dance with it.

‘Every man is an impossibility until he is born’

- Ralph Waldo Emerson

I now carry my values and quantified goals with time scales written beside them, on small cards. They keep me on track, the track which will serve me well

These cards are everywhere, on my bath room mirror, in my briefcase, in the car, glued to my desk. They remind me every day how small daily corrections will have a massive impact on my life.A positive impact.

They are like an auto pilot flying me to my destination whilst faced with life’s challenges (‘turbulence’).

Create your own luck. Be lucky and remember what luck stands for:

Labour

Under

Correct

Knowledge

‘Remember always, that you not only have the right to be an individual, you have the obligation to be one’                                   -

Eleaner Roosevelt

-Nas A. Malam

Dariush Soudi is a decent family man with a high standard of ambitions. He has a gift for motivation in the sales and marketing field.

He wakes up in the morning thinking of how he can help people and make them successful in life. Dariush Soudi is a professional, people loving, cool and smart person. He is good at what he does. How many people are like that? He is fortunate to have found his strengths and opportunities in life. As some people go through life without realizing these attributes. Negotiation, Setting high standards & Field sales, are just a fraction of the things that Dariush Soudi is excellent at conveying to employees and sales individuals. He is good at fixing failing or breaking companies. A very high percentage of companies lack the right decision making and Dariush comes in as the excellent consultant that he is and gets the companies into the right path of profit making or perfect customer service.

There are a high number of individuals and entrepreneurs who have personal problems that affect their work ethics and are too depressed to make the most from each other as they should. Well Dariush Soudi is the doctor that will cure this and make them feel worth while. He gives them the incentives and tools that drives them to realize a whole new approach to life and a level of achievement they never thought they could reach.

This is Dariush Soudi. I know him, you know him and we all know him.

Aside being all of the above mentioned, Dariush is an inspirational figure. Merely looking at him from a distance, watching his footsteps and seeing how kind and professional he is with people, defines his character. He is a man to look up to as a brother, father, employer and business partner.